Headset is a data analytics company created by the founders of Leafly.

In addition to licensing existing stock imagery, Headset hired Kristen to execute the art direction of a visual narrative that focuses on the day-to-day retail operations and consumer aspects of the cannabis industry.

The images were implemented as part of Headset’s industry report in collaboration with consumer research services provider Nielsen Holdings, as well as incorporated into the company’s web, social, print, and tradeshow display marketing.